Mic’s Cory Haik: 'Our audience is not a monolith that just wants news', Study shows how left/right sites politicize the news, How Austin has become an unlikely media hotbed, Daily eNL
| Snapchat's No. 2 market is the UK, where it has doubled staff to 115 and tripled the size of its office space. Buyers report growing pains, but say Snapchat is getting more responsive. On this week's Digiday Podcast, Mic publisher Cory Haik discusses the millennial news publishers new expansion into lifestyle and entertainment. "It's not easy to monetize tragedy, or things that are complicated," she said. Everything is political these days, even coverage of the Grammys and Oscars. A new study shows how. Believe it or not, Austin is making a play to be a new media center. The reason: A diverse population deep in needed media skillsets around data and tech. As if United didn't have enough to worry about, the airline now has Chinese users on Weibo and WeChat enraged because the passenger United had dragged off the plane is Asian. In today's episode of "As the Platforms Turn," the platforms make some concessions on measurement demands from advertisers but still mostly keep their data tight. Each week, Digiday editor-in-chief Brian Morrissey gives an inside look behind the news with The Rundown, a members-only feature that's part of Digiday's membership program. This week's column : what the United fiasco teaches us about media, Facebook's got a dud on its hands with Instant Articles, and why digital publishers want to take Hollywood. [Membership required] |
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| Lucinda Southern In the U.K., Snapchat’s first international market, the platform has doubled its headcount in the past six months. |
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| Aditi Sangal “We'd be silly not to ride that algorithm, meet those audiences, find new audiences, continue to grow. There's no way that you could build that kind of audience in five years without platforms.” |
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| Sponsored Content Marin Software Advertisers have the opportunity to multiply the impact of their advertising spend by coordinating campaigns across channels. This report examines this effect across over 200 enterprise advertisers who manage Google and Facebook campaigns. Sponsored by Marin Software. |
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| Lucia Moses We know that left- and right-leaning news sites present ideological versions of the news, but Chartbeat research found that bias creeps into non-political news, too. |
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| Max Willens "I think Austin has all the makings to be a media center of gravity," said Trei Brundrett, Vox Media's chief operating officer. |
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| Sponsored Content Parse.ly We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly |
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| Sponsored Content Parse.ly Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly |
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