| | | | | With 16 Million Downloads, the Serial Team’s S-Town Podcast Shows Inventive Storytelling Can Pay Off Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download....
Read more » | | | | | | | | | | | SNL Hilariously Takes On the Pepsi and O’Reilly Factor Advertising Scandals Alec Baldwin pulls double duty as Bill O’Reilly and Donald Trump By Jason Lynch For its first new episode in four weeks, Saturday Night Live deftly tackled the year's two biggest advertising scandals--Pepsi's quickly-yanked Kendall Jenner spot and the dozens of advertisers that have pulled out of Fox News' The O'Reilly Factor after sexual harassment allegations--in a pair of hilarious sketches. First, SNL took on the Pepsi ad, with...
Read more » | | As O’Reilly Factor Loses More Advertisers, John Oliver Says He’ll Buy One His ‘Catheter Cowboy’ returns to talk about sexual harassment By Jason Lynch The O'Reilly Factor's advertisers have been fleeing in droves ever since a New York Times investigation detailed five harassment cases against Fox News host Bill O'Reilly. At this point, more than 60 advertisers have pulled their ads from the show, but at least one person is actually trying to run a spot on the program:...
Read more » | | These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News Tucker Carlson, Maggie Haberman and more By Adweek Staff At a time when the media are derided as failing and fake, these correspondents are on the top of their game--breaking news and keeping it real as they grapple with a White House that's been on a high-speed cycle with no end in sight. -Lisa Granatstein
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| | Studio71 Thinks It Has a Solution to Sketchy Ad Placement on YouTube Videos Its creators generate almost 7 billion video views monthly By Sami Main With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of...
Read more » | | YouTube’s Live TV Streaming Service Is Officially Available for Subscription Most robust package for sports launches in 5 U.S. markets with more coming soon By Sami Main YouTube's answer to a live TV streaming service is available for download today and will start streaming on Thursday. YouTube TV joins other offerings, including DirecTV Now, PlayStation VUE and Sling TV, that provide livestreaming and on-demand TV programs. The service will available in the New York, Los Angeles, San Francisco Bay Area, Chicago and...
Read more » | | NBCUniversal Teases Its Will & Grace Revival in Star-Studded TV Upfront Spot Company assembles talent across its portfolio for annual campaign By Jason Lynch NBC's revival of Will & Grace won't air until next season, but the cast has already reunited for NBCUniversal's upfront campaign, which kicks off Thursday. For the first time, the company's annual campaign will include TV spots along with its usual digital and out of home elements. NBC announced in January that it was reviving...
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