Winning at search: why vigilance and strategy alignment are necessary evils Search expert's competitive tactics to effectively maximize share of voice and boost search ROI.
ClickZ Daily: May 31, 2023 |
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| Good morning, To improve the overall share of voice and avoid drops in visibility and revenue, advertisers need real-time tactics for a search-scape that evolves by the day. Search expert and Managing Partner at GrowByData, Prasanna Dhungel shares competitive tactics to effectively maximize your share of voice and boost search ROI. In this expert commentary, he analyzes a SERP trend report to spot the rise and fall of different industry-specific SERP features at different times of the year. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Data-Driven Marketing Prasanna Dhungel As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategies that move the needle |
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AI Andrea Sanchez Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read more |
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| AI Kath Pay International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read more |
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| Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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