Advertisers, publishers and ad tech vendors have long known that third-party cookies may be on their way out. Now with Google’s plan to purge them from Chrome by 2022, the industry’s focus shifts to implementing sustainable options.
| Marketing on Platforms | | Winners, losers and fallout from Google’s plan to drop cookies | | Advertisers, publishers and ad tech vendors have long known that third-party cookies may be on their way out. Now with Google’s plan to purge them from Chrome by 2022, the industry’s focus shifts to implementing sustainable options. | | |
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howdy! | Sponsored by GeoEdge | | A publisher’s guide to brand safety | | Publishers — not just advertisers — deal with their own brand safety problems. From Reddit to mommy blogs, read the guide to learn which steps some of them have been taking to protect themselves from damaging ad adjacencies. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: Seeds of discontent in the workplace | | For years, these issues — entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions — were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss. | | |
howdy! | Sponsored by Bannerflow | | Webinar: The impact of in-housing on ROI and creativity | | From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line exactly when needed. Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. | | |
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