DECEMBER 5, 2016

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Dec 5. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Go team go. Here’s how to win one for the customers. (It includes easing up on the offense.)

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Once again, Subaru takes first place in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv. (Ram and Mazda aren't far behind though.)

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Impacting 60% of sales.
Autotrader and Kelley Blue Book impact 60% of sales — and we can prove it. Through advanced data and analytics, we can show you that a relationship with these two powerful sites is a relationship you can bank on. For a free customized analysis, head to LetUsShowYou.com today.

Truck sales stay strong at both Ford and General Motors.

The U.S. vehicle inventory for November is up compared with the same time last year. It’s been that way throughout 2016. Check out our chart.

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Scott Painter, controversial founder and former head of TrueCar, may return to auto retailing with a new venture.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Hell Hole Swamp, SC; well, the water's warm, anyway), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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