| | | | | Celebrity Marionettes and Comedian Gabriel Iglesias Will Take Center Stage at Fuse Media’s Upfront Network is surging in its target millennial demo By Jason Lynch Fuse network, which is up 55 percent year over year in its target millennial demo, is leaning on a new show about celebrity marionettes, as well as several linear and digital programs starring comedian Gabriel "Fluffy" Iglesias to ignite this year's upfront talks. Targeted at Latinos 18-34, Fuse Media is kicking off its upfront meetings...
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| | | | | | | | Stranger Things Actor Credits the Changing Entertainment Industry for His Breakout Role Thanks to Netflix, David Harbour broke out of being typecasted By Sami Main Before Stranger Things catapulted David Harbour into stardom, the actor hadn't spent much time on social media. But the Netflix show's success led Harbour, who has been acting off-Broadway and in various TV shows for years, to become more adept at interacting with fans on the internet. "You totally learn as you go," Harbour told...
Read more » | | Rooster Teeth’s Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience Kids to grandparents love the brand By Sami Main Rooster Teeth, an internet-favorite for video game content, has a mass following as gamers no longer fit the mold that the pop culture previously defined them as. Because as Geoff Ramsey, co-founder of Rooster Teeth says, "It's weird if you're not a gamer at this point. My mother's in her late 60s, had no idea...
Read more » | | RuPaul’s Drag Race Is Sashaying to VH1 for Season 9 Episodes will air the following week on Logo TV By Sami Main Emmy award-winning RuPaul's Drag Race is about to begin its ninth season, on a new network. The reality competition series will move from its original home, Logo TV, to VH1 on Friday, March 24 at 8 p.m. A second run will air on Logo the following week. Both cable channels are owned by Viacom. Each...
Read more » | | | | | CBS Is the First Network to Share Some (but Not All) of Nielsen’s Total Content Ratings Data for Its Shows Gets 54% boost in live-plus-35, but digital numbers weren't included By Jason Lynch Nearly a week after Nielsen started letting networks publicly share their Total Content Ratings multiplatform metrics, CBS has become the first network to do so. The network released some of its TCR live-plus-35 data through week 13 of the season and said its TCR ratings grew an average of 54 percent from their live-plus-same-day numbers....
Read more » | | FX Gets Nostalgic to Promote the Bette Davis-Joan Crawford Series ‘Feud’ Technicolor-inspired campaign educates young viewers about the icons By Jason Lynch As FX prepares for the Sunday debut of Feud: Bette and Joan, its new anthology series from Ryan Murphy, the network is taking a cue from its source material with a Technicolor-influenced marketing campaign that plays up the show's old-school Hollywood glamour. The series chronicles the toxic relationship between Joan Crawford (played by Jessica Lange)...
Read more » | | Time Inc. Just Launched a New Video-Based, Social-Only Food Publication Well Done showcases recipe videos, which perform well with fans By Sami Main Time Inc. is expanding its food properties and going social-first with its latest one. After focusing on breakfast-specific content in 2016 with the launch of Extra Crispy, the publisher today is launching Well Done. The new brand will feature videos designed specifically for social platforms like Facebook, Twitter, Snapchat and Instagram with a presence on...
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