Laura Alder and Andy Dunn talk retail acquisitions and data-driven marketing
Hi, As shopping habits change, retailers are scrambling to uncover innovative growth strategies and marketing tactics to reach consumers where they are now. Walmart made waves earlier this month when it announced that it was acquiring men’s clothing startup Bonobos. This comes on the heels of a string of high-profile acquisitions — including Jet.com — led by Walmart E-Commerce CEO Marc Lore. At the Code Commerce event in March, Lore admitted to Jason Del Rey that Walmart “needed to catch up.” We’ll hear firsthand from Bonobos CEO Andy Dunn about how he built a business to attract Walmart, his new role as senior vice president of Walmart’s digital consumer brands, and how the mass-market retailer hopes you'll shop with them in the future. We’re thrilled to welcome Williams-Sonoma CEO Laura Alber to Code Commerce to talk about the retailer’s approach to experimentation, including a line of hotels with design by West Elm, an augmented reality app by Pottery Barn that lets customers experiment with furniture looks before they buy, and partnering with digital-first brands such as Casper. Alber will also discuss how Williams-Sonoma’s roots in the print-catalog business laid the groundwork for thriving in the digital world. Dunn and Alber are a part of a lineup that includes Blue Apron CEO Matt Salzberg; star investor Kirsten Green; BuzzFeed's Head of Product Labs, Ben Kaufman; The Wirecutter's President David Perpich and more. During our two-day event, you’ll hear from the entrepreneurs and executives disrupting the brick-and-mortar model, network with your peers, and get insight to bring to your own company. You can still save $200 with the First Mover Registration when you register now.
Save $200 > See you this September! The Recode Events Team More about our speakers:
| | Andy Dunn CEO, Bonobos SVP, Digital Consumer Brands, Walmart U.S. eCommerce Andy Dunn is the founder and CEO of Bonobos and SVP of Digital Consumer Brands for Walmart U.S. eCommerce. Since the company’s inception in 2007, he has worked to define a new model for vertically integrated fashion retail in the e-commerce era, providing a bundle of high-quality, great-fitting clothes and a hassle-free shopping experience. In June 2017, Dunn entered an agreement with Walmart for the acquisition of Bonobos for $310 million. | |
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| Laura Alber CEO, Williams-Sonoma Inc. Laura Alber has served as the president and chief executive officer of Williams-Sonoma Inc. since 2010. She has held several leadership roles, executing effective growth strategies, strengthening brand recognition and bolstering profits for the company's portfolio of multichannel brands. She has introduced Pottery Barn Kids, PBteen, PBdorm, West Elm and West Elm Market, Mark and Graham, Rejuvenation and the WS Agrarian collection. WSI's portfolio of global brands, collaborative culture and customer focus position the company to be "tomorrow's retailer."
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