Plus, knowing when LinkedIn Ads make sense for your business
| Good morning Marketer, dominoes are falling.
More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the âStop Hate for Profitâ campaign. Going even further Friday, Unilever said it will stop advertising on Facebook and Twitter through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start âprohibiting a wider category of hateful content in ads.â Weâre likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebookâs ad business is hard to tell. LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a set of questions companies considering LinkedIn Ads should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it? Ginny Marvin,
Editor-in-Chief |
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| | | Chatter | | | | | Will we see a boycott effect? | | âIt will be difficult to parse out the effects of the boycott from the ongoing (and ever-changing) effects of the COVID-19 pandemic on Facebookâs bottom line (and one the bottom lines of the advertisers participating in the boycott, as well). Earlier in the pandemic, brand advertisers paused spending, but many other types of advertisers stepped in to fill the void and conduct acquisition marketing at attractive prices.â â Nicole Perrin, principal analyst, eMarketer |
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