Will the commercial market hit the reset button in 2024? | Brokers share tips, tech for staying safe in the field | How purpose-driven brands can stand out on social
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How purpose-driven brands can stand out on social Purpose-driven brands can rise above social media clutter by embracing unconventional storytelling methods through user-generated copy and influencers aligned with a brand's values and causes, writes Go Global Agency co-founder Sebastian Naum. Also consider interactive storytelling, AI-powered personalization, authentic case studies, integrating sustainability topics and "fostering communities that rally around shared values and a collective purpose," says Naum. Full Story: Forbes (tiered subscription model) (12/11)
Consumers spent $3.8 billion within the TikTok app this year, marking a 15% year-over-year gain and making it the first non-game mobile app to achieve $10 billion in cumulative consumer spending across the Apple App Store and Google Play, per data.ai, which predicts it will become the highest earning mobile app on record in 2024. TikTok's revenue was primarily driven by the purchase of coins for creator gifts among users in the U.S. and China. Full Story: TechCrunch (tiered subscription model) (12/11),Social Media Today (12/11),MediaPost Communications (free registration) (12/11)
$22M in funding raised for Simply Homes Simply Homes raised $22 million for its automated platform for single-family homes, and the business is looking to apply the capital toward operations expansion and real estate acquisitions. The business closed on its 50th home last month. Full Story: FinSMEs (12/10)
Technology & Innovations
Guide: Navigating the sale of a smart home In this specific type of transaction, unique considerations come into play. These are the essential steps to successfully selling a home outfitted with smart technology, using insights from a home that was recently listed for sale. Full Story: REALTOR® Magazine (8/18)
Business Wellness
Manage your time amid the holiday chaos In the thick of December, there are office parties, school dress-up days, gift buying, volunteering—and, somehow, working. A flexible schedule hardly feels "flexible" this time of year. How can real estate professionals manage it all? Full Story: REALTOR® Magazine/The Lounge (12/8)
Fair & Equitable Housing
Would-be home buyers grapple with affordability issues Elevated housing prices and mortgage rates have put homeownership out of reach for many would-be buyers. A CBRE analysis indicates that the monthly new mortgage payment is 52% more costly than the average apartment rent. Meanwhile, the National Association of REALTORS® reports that the median first-time home buyer is 35 years old, near the record of 36 set last year. Full Story: The Wall Street Journal (12/11)
Legislation & Regulation
Households, companies await relief from rate cuts Inflation is falling and investors are betting on rate cuts, but central banks have remained adamant they will not cut rates before they have enough evidence they have beaten inflation. But the longer central banks take to lower rates, the more companies and households will suffer from the repricing of debt, with U.S. small businesses and mortgage-holders already feeling the impact. Full Story: Bloomberg (12/11)
Your Take
Which social media platform is #1 for your business? Look for the results in next week's briefs.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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