From supply chains to social feeds, news about new tariffs is giving the advertising ecosystem whiplash. Retailers and platforms alike are scrambling to adapt—but the breadth and impact of these tariffs are still unfolding.
According to EMARKETER forecasts, tariffs could erase as much as $28 billion in US ad spend in 2025. Social media is particularly vulnerable, with growth potentially plunging from 12.8% to just 1.5% year-over-year if tariffs take hold.
While headlines shift daily, EMARKETER is delivering the steady, contextual insights you need to plan with confidence. Our forecasters go beyond the news to help you understand what’s next.
