With once-packed Pret stores either closed, under limited opening hours, or losing trade – the future of Pret as we know it is under threat. In response, the company is looking to adapt its business model, with the aim of evolving into a ‘multi-channel business’ in order to drive new revenue opportunities.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, it is crucial that marketers understand the significance of service design and centre their thinking, strategy and roles on product.
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented.
Ecommerce Quarterly: Q3 2020 A guide to what is happening right now in ecommerce and what you need to be aware of. This edition of Ecommerce Quarterly is heavily influenced by the impact of Covid-19.
Social Media Platforms Trends Report Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?
Explore the findings of our latest Marketing Mindset research, which covers key insights into the role mindset plays in delivering success and its crucial part in crisis times and beyond.
