Le Monde is using Snapchat Discover to teach fake-news spotting, The Times of London is wooing subscribers via a Brexit Facebook group, On Facebook, live tech shows are hot, Daily eNL
| Yuyu Chen By the time when the two conglomerates integrate their programmatic solutions, the market will have already moved. |
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| Jessica Davies With France's national elections around the corner, Le Monde is turning to Snapchat Discover for its battle against fake news. The publisher has a 13-person fact-checking team, Les D?codeurs, which focuses on hard-nosed debunking — both stories and specific websites — on its own properties, Facebook and Twitter. On Snapchat, the approach is more educational, with Le Monde’s […] |
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| Sponsored Content Wibbitz We have found that on average 80 percent of a publisher's website traffic is generated by 20 percent of its content. It's important that when you do create video content, you're creating it for the content that will both resonate with your audience and generate the highest returns. Sponsored content by Wibbitz |
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| Lucinda Southern “It's about shortening the gap between those doing the reporting and the readers who we eventually want to make subscribers.” |
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| Max Willens Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut "Gadgets with Gurman," a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on the Samsung Galaxy S8, will stream live on […] |
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| Sponsored Content Parse.ly We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly |
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| Sponsored Content Parse.ly Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly |
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