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Will Google's 'Soft and Cozy' Approach to VR Headsets Make the Space More Mainstream? Agency execs weigh in on implications By Christopher Heine Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device. The VR goggles, which will be available in November, are made of clothinglike ...
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Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label With diversification comes a new mindset By Christopher Heine, Marty Swant There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. ...
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Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You Road-tripping confidant, anyone? By Christopher Heine If you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable, Toyota now offers a robot to take care of your needs.
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How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1 Who knew Apple products had hints of mint and basil? By David Griner That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture the scent?
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Slack Co-Founder Champions Hiring Diversity at White House's First South by South Lawn Put practices in place while you're still small By Kristina Monllos At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when ...
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Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million Digital ads space continues to consolidate By Lauren Johnson In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.
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Facebook Launches Marketplace to Let Users Buy and Sell Items It's like a cross between Craigslist and eBay By Marty Swant Facebook is launching its own online venue for users to buy and sell things across their social networks.
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