Apr 09, 2025

AI is raising a lot of questions in marketing, not the least of which is how agencies and brands work together. Will AI replace agency roles? Should clients expect lower costs as workflows become automated? Does AI make it easier for brands to bring work in-house?

Angelina Eng takes a deep look at these and other questions and has solid suggestions for brands and agencies.

Do you ever run polls on LinkedIn? Almost certainly not, as they are used by only 0.00034% of users, according to a new survey. You probably should. Polls achieve the highest reach of any LinkedIn format (206% above average) and the site’s algorithms love them. Find out more in our guide to marketing on everyone’s favorite B2B networking site.

Constantine von Hoffman
Managing Editor

Semrush Spotlight event: One-day accelerator for your marketing career on October 29, 2025, in Amsterdam. Buy your €149 pass now.

Marketing artificial intelligence (AI)

What else we're reading

Good reads and conversations to help good marketers get better.

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Consumers and experts disagree about AI, and both are right.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.
NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.
The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“AI is making it easier for brands to manage more marketing functions internally. From personalization to performance dashboards to media automation, user-friendly platforms are reducing friction. But that doesn’t mean agencies are no longer needed.” – Angelina Eng in What AI means for the future of agency-brand partnerships.
“CTV allows you to flex your storytelling muscles. Combine some fun ideation with respect for the data, and you can watch your ideas come to life on the big screen — and have a positive, quantitative impact on your business.” – Sean Nowlin in How to make CTV ads that stick.