🎛️ Will AI agents simplify martech in the future?

Imagine if your martech stack was streamlined into just three categories — data layer, intelligence layer and destinations? AI agents may soon make that possible. Venkatraman Kannan says if they can unify and interpret data seamlessly, you might need fewer point solutions.

Also, here’s something special for MarTech community members who opened today’s newsletter. We’re testing out a new feature and we’re inviting you to take a look.

We embedded our MarTechBot AI (powered by ChatGPT) into our guide to email deliverability. Now, when you’re on the page, you can ask MarTechBot anything about email, deliverability and more. You can even ask it to rate your subject lines. Give it a shot and let us know what you think.

Finally, it’s the last week of February, and spring is just around the corner. That means the Spring MarTech Conference is coming. Check out the agenda and get your free pass to this virtual event. You won’t find a better program for the price.

Mike Pastore
Editorial Director

Marketing technology

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Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

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