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Will advertisers ever learn from YouTube advertising scandals?
Major media buyers, in their pursuit of eyeballs, are still heavily dependent on platforms that might ultimately prove to be unpoliceable.
Four big shipping trends online retailers need to know about
A day in the life of… Senior Director of Audience Development at Hearst Digital Media
18 companies with brilliant digital strategies
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
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Econsultancy
 
In today’s evolving voice search landscape, inclusion in voice results is complex. A mix of technical optimisation and content optimisation is required. It is predicted that by 2020, 50% of all searches will be completed via either speech or image search, and that the use of voice-enabled speakers will increase by 130%. Watch Jon Buss, MD of Nothern Europe at Yext as he shares tips for increasing discoverability in voice search results.
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Events
Marketing Week Live
Event, 6th-7th Match, London
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Econsultancy
 
Customers expect fast, relevant search on your site, just as they experience it on any search engine — but delivering this experience is no easy task. In this report, Forrester examines innovations in site search and what digital business leaders need to know to master the new era of site search. 
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Training
Fast Track Digital Marketing
London, March 6
Masterclass: Customer Experience (CX) (3 days) 
London, March 13-15
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
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Latest Jobs
Michael Page Digital
Digital Account Manager - Paid Social
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eCommerce Specialist
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Digital Marketing Executive
Brand Recruitment
Digital Marketing Executive
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