Now, with the election just over a month away, agency execs say that influencer marketing hasn’t been utilized as expected for this cycle.
| The 2020 presidential election may not be the breakout year for paid influencer marketing campaigns from presidential candidates after all. Early on in the election cycle, Democratic hopefuls, like the Michael Bloomberg campaign, paid influencers, like meme account @KaleSalad, to gain traction. But with the election just over a month away, agency execs say that influencer marketing hasn’t been utilized as expected for this cycle. Read more below. Some digital agency executives and influencer marketing experts say that there will be a more dedicated push to work with influencers and celebrities on organic social media posts, particularly from Biden. As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume. Under ABG's ownership, Sports Illustrated has penned 15 licensing deals with another three to five on the horizon for this year. For the last two months, magazine group Future Publishing has geared up to launch My Imperfect Life, a title focused on young women with the intention of growing a U.S. audience. Other things to know about We’ll go deep to provide practical tips and actionable insights on everything from how to lead in a time of uncertainty to the future of the office at the Future of Work Virtual Forum: The New Workplace. See what else we’ll be covering and secure your spot today. New research finds that 55 percent of marketers are struggling to keep up with the pace of campaign content demand — yet 59 percent are neglecting high-quality user-generated resources that could close the gap. Sponsored by Cohley. | | |
|
howdy! howdy! howdy! | Sponsored by Ceros | | Webinar: How brands are getting creative with immersive content | | Consumers’ demand for exceptional content has never been greater. Join this webinar on Thursday, October 22, at 1 p.m. EDT, to learn about the most effective content tactics creative marketers can deploy, and how immersive experiences are changing the ways consumers respond to ads. | | |
howdy! howdy! |
