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Wieden + Kennedy Portland Has a New Managing Director As agency vet Tom Blessington leaves for YouTube, Karrelle Dixon steps into a new role By Katie Richards Wieden + Kennedy Portland promoted Karrelle Dixon to managing director as previous managing director Tom Blessington announced he will be leaving the agency to join YouTube as VP of brand, media and experiences. Blessington starts his new role in mid-September. "Tom is well-known for his culture-shaping, innovative marketing campaigns," Danielle Tiedt, YouTube CMO, said in...
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Just Get Fired? Prove It on LinkedIn and Burger King Will Give You a Free Whopper It's a fast-food severance package of sorts By Kristina Monllos When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection. In an odd bit of marketing, the fast-food chain is offering free Whoppers as a severance package of sorts if you're willing to post about being fired on LinkedIn. The connection...
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