| As entrepreneurs, at some point we’ve all had the experience of…
- delivering a heartfelt sales pitch
- sending out an email promotion we spent hours on
- driving expensive paid traffic to a new sales funnel
- or posting to the whole world on social media about the amazing deal we’re offering
… only to receive crickets in response.
Well if you’ve ever struggled to understand WHY this is happening, then it will pay to familiarize yourself with these…
9 Questions Skeptical Buyers Ask Themselves
These come from one of my mentors, the great Dan Kennedy…
Who is quite possibly the most brilliant sales & marketing brain the world has ever seen.
Anyway…
Here’s 9 key questions prospects ask when encountering you and your offer:
1. Is this guy / girl for real? (authenticity)
2. Is he / she telling me the truth? (believability)
3. Is he / she knowledgeable and competent (credibility)
4. Is he / she appropriate for me? (feasibility of relationship)
5. Is he / she listening — or just peddling? (customized solutions)
6. Overall, can he / she be relied on? (safety)
7. Do I understand (enough about) what he or she’s going to do for me? (comfort)
8. Am I making the best choice vs. other choices? (superiority)
9. Am I paying a fair price? (value)
Fail to answer these questions convincingly…
And your prospects are almost guaranteed to say “No” to your product or service.
That’s the bad news.
But there’s good news too:
When you learn how to address these concerns effectively…
Not only will you remove skepticism and boost your sales volume…
In many cases, you can ALSO increase the price you’re charging.
(And still have your prospects nodding “Yes” to question #9).
So my advice to you is to spend some time — as much as it takes — figuring out how to create positive reactions to these questions inside your buyers’ minds.
Pro Tip: Use as much PROOF as possible in the form of success stories, case studies, testimonials, and demonstrations (of how the product works and how effective it is).
More on that next week.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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