For some reason, marketing is the first thing to get cut in a tough economy. It makes no sense. That’s when you want to hold on to your customers and grab them from companies that clearly don’t know what marketing is for. Gartner’s Ewan McIntyre talks about this and other marketing lessons learned from past financial crises.
Do you ever look at a celebrity endorsement and wonder what the heck the brand was thinking? As Shiv Gupta points out, influencer marketing should be a data-driven business decision, not a vibe check. Read his article for the insight and the humor.
Constantine von Hoffman
Managing Editor
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