First off, I know what you’re thinking.

“Why is the ‘work less’ guy telling me to work on Saturday?”

Great question.

It’s because most people will make more progress in 60-90 minutes on a Saturday morning than you will working 4-5 hours on a Friday afternoon.

If you simply want to work less, make this trade...

Shut things down at 12 pm on Friday and just work 90 minutes on Saturday morning instead.

Almost without fail, it’ll be a more effective use of your time.

Here’s how I discovered this...

The year was 2004...

I was a personal trainer at a gym in downtown Toronto that served some of Canada’s richest families. Monday through Friday I had clients start at 6am...

But on Saturday’s my first client – Michael, a gruff old retail CEO – was at 8am.

That meant I had an extra 2 hours to sit at my computer and create killer sales copy and email newsletters selling my online fitness program – Turbulence Training.

Writing furiously I’d get lost in the FLOW...

Suddenly it was 7:10 and I had to book it to the nearby subway station if I wanted to get to the gym on time to meet Michael (or risk him busting my chops with his cranky ol’ sarcasm).

That was when I discovered the MAGIC of undistracted Saturday morning flow work.

And I know that these Saturday morning minutes are magic for many other people too.

Here’s the secret...

When you wake up and work early on weekdays, it’s helpful... 

BUT you KNOW that a hurricane is about to be unleashed at 9am when everyone else starts their workday. 

Therefore, while you can be productive, you aren’t uber-productive.

Saturday is different... 

You’re up early. It’s quiet. There are no distractions... 

But even better, you KNOW there won’t be work calls, meetings, or emails coming your way.

That seemingly subtle shift dramatically changes the energy of your Magic Time.

Therefore, even if you take Friday afternoon off, when you can give yourself 60-90 minutes on Saturday you’ll effectively squeeze in another work day each week.

To help you capitalize on this strategy...

Here’s the “Saturday Morning FLOW” plan:

1. Get up at the same time as you do every other day

2. Plan & prepare on Friday to work on something important Saturday morning

3. Spend 60-90 minutes working / thinking / planning on NUI topics without interruption

Bonus points if you do this at a coffee shop, in a park, or any unique space different from your regular work environment.

Research shows the creative parts of our brain are more active when we are in novel environments (think Newton discovering gravity while under an apple tree).

I challenge you to try this today / tomorrow

If you can, go ahead and give yourself the rest of the day off…

Then tackle your biggest priority for 90 minutes first thing tomorrow morning…

And watch yourself make giant leaps forward on your biggest goals and projects.

Success Loves Speed,

Craig

PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...

... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.

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