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How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral Matt Bellassai goes from BuzzFeed to getting buzzed By Sami Main Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.
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Google Is Introducing Native Video Ads for Mobile Publishers Also expanding its Exchange Bidding format to mobile apps By Marty Swant If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta ...
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Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV iQ Media platform captures all media mentions By Jason Lynch In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track ...
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GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date But it still incorporates user-generated content By Marty Swant For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl.
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This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers Full-service shop HelloSociety created WAGSociety By Sami Main During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing ...
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5 Surprises From Martha Stewart and Snoop Dogg's New TV Series 'Martha & Snoop's Potluck Dinner Party' airs on VH1 By Sami Main It could be argued that 2016 is some kind of fever dream concocted in Willy Wonka's gondola tunnel.
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How the White House Will Keep Obama's Tweets Alive While Handing Over Control of @POTUS Official accounts will be wiped clean for new administration By Sami Main Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan.
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