Why Web3 Brands Are Moving Offline To Explore Physical Spaces

Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences.

August 16, 2022

Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. Additional coverage: While ad buyers said TikTok reps are generally pretty responsive and easy to work with, they will often get conflicting information, making it difficult to answer questions accurately for clients and execute for campaigns. This and more in the Digiday+ Marketing Briefing. Meta has invested billions of dollars in its metaverse platform Horizon in a bid to recreate the creator economies of communities such as Roblox and Fortnite Creative. In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide's Stacey Stewart on how TikTok Pulse's tests with advertisers have fared so far. The New York Times, BuzzFeed, Gannett and IAC are identifying areas to cut costs, from marketing budgets to hiring slowdowns and layoffs. Iconic football team AC Milan has never been watched by more people. Here’s a look at the group’s strategy. Digiday spoke with leaders from Direct Digital, a small ad-tech company that runs sales-side platform Colossus SSP as well as demand-side platforms Huddled Masses and Orange 142, about how the economic slowdown has affected business, if they feel attention to diversity, equity and inclusion is waning, and more. Joy Robins' role as The Washington Post's CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well. Robins touches on this and more in this episode of the Digiday Podcast. Other things to know about The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Submit by the regular deadline of this Friday, August 19, to save on entries. Audio content offers an emotionally-charged experience, creating opportunities for brands to build meaningful connections with consumers. Sponsored by Amazon Ads. Marketers are turning to viewers of free ad-supported TV, an audience typically unreachable through traditional TV ads. Sponsored by LG Ad Solutions. Top Stories Ivy Liu Retail Revolution Why Web3 Brands Are Moving Offline To Explore Physical Spaces Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. howdy! DIGIDAY+ MEMBER EXCLUSIVE Marketing Briefing: Ad buyers say TikTok's growth has led to issues with ad reps While ad buyers said TikTok reps are generally pretty responsive and easy to work with, they will often get conflicting information, making it difficult to answer questions accurately for clients and execute for campaigns. Sponsored by Skimlinks Survey: The state of affiliate marketing in 2022 As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. Advertisement howdy! Gaming & Esports Why Meta's Horizon platform is taking cues from metaverse activations in Roblox and Fortnite If Meta continues to pump billions into the development of Horizon, it may only be a matter of time until Horizon’s traffic numbers rival those of Roblox and Fortnite. Sponsored by Genius Sports How live data connects brands with sports fans To amplify engagement with sports fans, brands are tying their products to big games with relevant messages and stats. howdy! Streaming Outside The Box How TikTok's ad revenue-sharing program TikTok Pulse works In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide’s Stacey Stewart on how TikTok Pulse’s tests with advertisers have fared so far. Advertisement Sponsored by Amazon Ads How streaming audio drives higher engagement levels Audio content offers an emotionally-charged experience, creating opportunities for brands to build meaningful connections with consumers. howdy! Navigating Economic Instability How media companies like The New York Times, BuzzFeed and Gannett are managing costs in an economic downturn The New York Times, BuzzFeed, Gannett and IAC are identifying areas to cut costs, from marketing budgets to hiring slowdowns and layoffs. howdy! Brands in Culture 'Core part of our sustainable approach': AC Milan on growing its social media footprint As well as the 15.8 million or so viewers who tune in to watch its matches in Italy, it has been estimated that hundreds of millions of people across the world are now regularly following and watching the club online. All Latest Stories Navigating Economic Instability How The Washington Post’s Joy Robins is using lessons from 2020 to handle the current economic slowdown Joy Robins' role as CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well.

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