Brands use workarounds to be found on Snapchat, CNN's mobile app is under siege from Trump supporters, How Time Inc. UK beauty site Powder mixes content and commerce, My Email Subject
| "Video is, and will always be, a target for the bad guys." Video ad fraud is about twice as common as display ad fraud, according to DoubleVerify. Here's what fraudsters do to reap video ad dollars. Brands are struggling to be found on Snapchat. To drive users to their accounts on the platform, they're employing tactics like using other social channels to promote their Snapchat profiles. After CNN released a statement about why it didn't publish the identity of the person behind the Trump body-slam video, CNN detractors launched a campaign against the broadcaster's mobile app. Now, the app's rating in Apple's App Store and the Google Play Store is one star. Since its launch in February 2016, Time Inc. UK's beauty and e-commerce site Powder has served up relevant content to users who have provided information about their beauty needs. It now has 250,000 registered users and has grown its revenue by 200 percent in the past year. From Glossy: By using artificial intelligence, lingerie brand Adore Me has doubled its yearly active customers. |
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| Ross Benes Middlemen are making money by arbitraging the difference between display and video CPMs. |
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| Ilyse Liffreing Cross-promoting on other social channels has almost become a necessary means to bring in followers to a brand's Snapchat profile. |
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| Sponsored Content GumGum Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by GumGum |
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| Max Willens Hours after releasing a statement that some detractors perceived as a threat, CNN’s mobile app has been getting battered with one-star reviews. |
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| Lucinda Southern "A mascara could be tagged as waterproof, but that doesn’t tell you whether it's the best product in the market." |
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