In 2020, email marketing remains the channel of preference for consumers when communicating with brands about their products and services.
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| Why use Email Marketing in 2020? |
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Given that the average 21st-century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established disciplines, email marketing is a dog that has had its day.
That would be a huge mistake, because nothing could be further from the truth.
Statista research indicates that there will be 4.3 billion email users globally by 2022 and that by then, there will be 333 billion emails sent and received around the world every day. These email users are also incredibly active, in the US alone 82% of workers check their work email at least every few hours outside of normal work hours, and 90% of them regularly check their personal email whilst at work.
Put simply then, email marketing is today as powerful, flexible and vibrant a tool for connecting with your potential and existing customers as it has ever been, and it remains the most personal, direct and relevant way to engage with them - across ALL metrics, by far… |
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| Because if you use your data intelligently using the various functionalities available to you in MarketingPlatform, you can tailor every mail you send to reflect the individual behaviour of every member of your audience, ensuring that every time you speak to them, you do so in a way that is directly relevant to their specifics wants and needs. |
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| What does email marketing do for me? |
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In our article on the subject, we take a deep dive into the subject, but in short, email marketing is many things. It is:
- A magnet for customer acquisition
- Seriously cost-effective
- Genuine one-to-one communication
- Encouraging action
- Measurable
- Cross-platform
- Fully integrated |
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| Email marketing is “Marketing 101” |
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Email marketing is therefore demonstrably the channel of preference for consumers when communicating with brands about promotions and updates, and for you as a brand it is hugely cost-effective, allowing you to produce and send personal, relevant and engaging content that delivers the highest marketing ROI by far.
MarketingPlatform, therefore, enables you to significantly increase your one-to-one communication with prospective and existing customers, whilst simultaneously reducing the amount of time you or your team need to spend on doing so.
Why not take a conversation today with one of our fantastic sales team to make sure that you are really taking advantage of the all potential that MarketingPlatform, and email marketing, has to offer? |
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| | All the very best to you all
Matthew Ogden, Director of Marketing and Communications |
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