Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.
Why Twitch's push to woo publishers is facing challenges in 2024 Multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground. Additional coverage: Buyers say that the money is still not moving towards consolidation of alternative identifiers. A new AI tool uses data from the Recording Academy and other sources to create AI-made content about the awards and musical artists. European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology. Other things to know about Enter the Digiday Video and TV Awards to gain the chance to showcase your team's work in modernizing video and TV alongside past winners from Roku, Vevo, PinkNews and more. When it comes to advertising, publishers are focusing on direct offerings, such as programmatic guaranteed, for success in 2024. Sponsored by Permutive. While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their ads appear in quality, brand-safe, suitable environments. Sponsored by Peer39. | | |
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