Why Today’s Retail Media Model Is Disconnected

How to create a path forward in an evolving environment - Hi John,

Retail media’s rate of growth has been rapidly accelerating. According to our October forecast, retail media digital ad spending will reach $36 billion in 2022, up from the $28 billion spent on ecommerce channel ads this year.

As the scope of retail media broadens, brands are trying to play catch up and create a path forward in an environment that is rapidly transforming—and not without its challenges.

Register here for "Retail Media: The 4 Pillars Driving What’s Next," presented by Tinuiti, and learn how to:

Navigate the pros and cons of retail media expansion Evaluate if your current structure is ready to execute a retail media strategy Draft retail media budget commitments and find out what you need to consider going forward Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Wednesday, November 17 at 1:30pm ET.

This Tech-Talk Webinar is sponsored content by Tinuiti.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in retail media’s acceleration. Thank you!

Interested in sponsoring a webinar? Email [email protected]

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