Why TikTok's tracking pixel doesn't concern marketers

Also: Ingenio's generative AI chatbot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Marketers have a lot on their minds when it comes to TikTok these days, from the geopolitical tensions over the app’s supposed ties to the Chinese government to whether they should be funding some of the content on it.

March 29, 2023

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Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn't one of them Marketers have a lot on their minds when it comes to TikTok these days, but one area they're not worried about is the pixel, the bit of TikTok code that a marketer places on their site to track whether any of its visitors came from the app. Additional coverage: This week's Digiday+ Future of TV Briefing looks at how programmatic advertising may play a more central role in this year's upfront deals. Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce in a new Digiday+ Research survey. From our Digiday Publishing Summit: Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot. Dotdash Meredith product chief Adam McLean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing. Wirecutter hopes to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. Publishers can’t afford, figuratively and literally, to sacrifice their ad revenue to produce a better UX, yet they need the latter to drive the former. Sponsored by Browsi. Ad bidding models in gaming and app spaces are increasingly using hybrid mediation solutions to streamline app-side operations and boost advertiser outcomes. Produced in partnership with Marketecture. Top Stories Ivy Liu Marketing on Platforms Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn't one of them Marketers have a lot on their minds when it comes to TikTok these days, from the geopolitical tensions over the app’s supposed ties to the Chinese government to whether they should be funding some of the content on it. howdy! Modern Newsroom How one publisher is using generative AI to publish thousands of evergreen posts, create a chatbot Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot. Sponsored by Permutive How publishers are leveraging first-party data to drive ad revenue As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. Advertisement howdy! Business of TV Future of TV Briefing: How programmatic may shake up the traditional upfront model this year This week’s Future of TV Briefing looks at how programmatic advertising may play a more central role in this year’s upfront deals. Sponsored by Wiland Survey: The state of marketing data enrichment and analytics Marketers: How are you using marketing data in 2023? How is data enrichment and analysis powering your campaigns and marketing outcomes? Take this survey and we’ll send you a $5 gift card. howdy! The Programmatic Publisher How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McLean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing. Advertisement Sponsored by Arc XP The state of publisher audiences Publishers are working to establish more effective channels to Gen Z and young millennial audiences, building long-term relationships based on what they’re learning about what the two demographics want from their news and entertainment. howdy! Future of Work Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settles Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce. howdy! Content & Commerce Wirecutter tests new content on different platforms to increase affiliate revenue Wirecutter is hoping to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery. All Latest Stories

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