The WPP board’s next move is less about succession than direction. We offer five options it might look at. Additional coverage: - This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
- Marketers on the Croisette want to know how the app will (or won’t) fit into their future plans.
- Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity.
- Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant.
- From sister site, Glossy: Paige DeSorbo reintroduces herself as a fashion founder with Daphne, a brand of Zoom-perfect pajamas.
Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The WPP board’s next move is less about succession than direction. We offer five options it might look at. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market. | | |
| Advertisement |  | | |
| | | | | As campaigns grow more complex, marketing leaders are turning to visual collaboration to stay aligned, adapt quickly and maintain momentum. Join this webinar for actionable insights on modernizing workflows and improving cross-functional execution. | | |
howdy! | | | | | Marketers on the Croisette want to know how the app will (or won’t) fit into their future plans. | | |
| | | | | Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage. | | |
howdy! | | | | | Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity. | | |
| Advertisement |  | | |
| | | | | B2P marketing reflects a fundamental shift and an opportunity for B2B marketers to connect with potential customers in a new way. However, reaching them effectively requires stitching together multiple identity sources. | | |
howdy! | | | | | Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant. | | |
howdy! | | | | | The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that […] | | |
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