The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec.
| The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec. Additional coverage: In the second episode of our Is This The Metaverse? podcast, hosts Alexander Lee and Sara Patterson speak to the creators of virtual fitness platforms such as Zwift — who say that their product is certainly part of the metaverse — and sit in on a VR gym class populated by fantasy-inspired dragons and life-sized otters. Recent reports found that ad revenue is finally on the rebound, but rebounding from the bottom isn't necessarily a straight shot up. RFP requests have increased compared to this time a year ago, and advertisers are recalibrating interest in upper-funnel ad options, Hearst Magazines' global CRO said on the Digiday Podcast. It's an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity. More in this Digiday+ Marketing Briefing. In traditional sports, parents introduce their kids to their favorite leagues and teams, who eventually hand that fandom down to their own children, and so on and so forth. The jury is still out on whether a similar type of generational passing down will take shape within the esports community. Other things to know about Beyond display ads, challenges with fragmentation and user IDs apply to a prized channel among digital advertisers: connected TV. Produced in partnership with Marketecture. To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. Sponsored by Klaviyo. As advertisers struggle to reach target audiences and run impactful campaigns through major channels, their allegiance to OMPs is declining, causing publishers to rethink their strategies, too. Sponsored by Permutive. | | |
|
howdy! howdy! howdy! howdy! howdy! |
