|
| |
|
|
Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands Last year over 40 million viewers tuned in By Jason Lynch Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some ...
Read more » |
|
| |
|
| Brandshare Content From Nielsen Marketing Cloud | | |
|
|
| |
|
| |
|
How Disney Maintains a Strong Relationship With Its Millennial Audience It produces relevant, authentic content with Hasbro By Sami Main Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age ...
Read more » |
|
James Corden Sings for Sainsbury's in the Chain's Sweet Stop-Motion Christmas Ad Another plea to spend time with family By Angela Natividad Last week, in the ongoing Super Bowl of U.K. Christmas ads, Sainsbury's released "The Greatest Gift." This sweet stop-motion animation story is about Dave, a working cog who just wants to be home for ...
Read more » |
|
Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development Storytelling platform provides cultural insights and data By Sami Main With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions ...
Read more » |
|
| |
|
NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million Doubles down on its stake from last year By Jason Lynch NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth.
Read more » |
|
Stephen Colbert Calls His Live Election Night Show 'The Hardest Thing I’ve Ever Done' Plus, why he and John Oliver hate 'fake news' By Jason Lynch Stephen Colbert has had a lot of tough gigs in his career, but he says nothing compares to his live Election Night special for Showtime, which became more of a wake than a comedy show due to Donald Trump's ...
Read more » |
|
The Story Behind This Controversial 'Make America Great Again' Billboard in Mississippi It was created by an artist-run super PAC By Katie Richards A billboard in Pearl, Miss., featuring an iconic image taken during the 1965 civil rights march in Selma, Ala., with the phrase "Make America Great Again" plastered across it caused some stir this ...
Read more » |
|
| |
|
