Good morning, Marketer, and how many no-code tools do you use? The use of no-code tools to navigate the workday is by now an established trend. Last year (or was it the year before?), I tried to draw a boundary around marketing technology, insisting that tools that were useful to marketers, but had nothing to do with marketing, were not part of the martech space. Okay, I certainly got some pushback on that, although I still think Iâm right. But that doesnât mean I donât recognize how important â to some marketing teams at least â such tools can be, especially if theyâre free (or cheap), user-friendly and donât require the involvement of developers or IT. But Iâm wondering whether project management tools like monday.com or integration tools like Zapier are really widely used by marketers, or whether theyâre only used by an admittedly sizeable minority (of geeks). Your thoughts are welcome: [email protected] Kim Davis Editorial Director |