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Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names Plus, one cautionary tale By Lauren Johnson Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people. Amazon reportedly picked Alexa for...
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Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads It's moving beyond websites By Lauren Johnson A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising. During the company's Google Marketing Next event today in San Francisco, Google announced a...
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Snapchat Introduces Custom Stories for Collaborating With Friends It's based on location or users By Marty Swant Snapchat has added a new tool to let users collaborate by posting their photos and videos to custom story threads, giving the platform a way to potentially cut into the wedding hashtag market so prevalent on its rival Instagram. Custom Stories, as they're called, let a person add friends to a specific story, which can...
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After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,...
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Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the...
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Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology Introducing Adweek’s Mar Tech Superstars By Christopher Heine In recent years, marketing technology--or simply "mar tech," in industry parlance--has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow,...
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The Band Real Estate Created an Animated, Interactive Music Video With a Wieden + Kennedy Director Viewers can paint the second single 'Stained Glass' By Marty Swant For many bands, live shows are the best way to turn songs into musical paint-by-numbers. The contour is the crowd. The lights and projections are the palette. And yet, more often than not, the people are passive. They can't do anything other than clap their hands and say 'yeah,' basking in the dream of a...
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