Why social listening isn ’t going out of style for marketers

Various communities are at home on Twitter, where people spell out their desires, needs and frustrations — 280 characters at a time.

Fashion fans in particular are tweeting at a rate 8.3x more than the average Twitter user, with mentions about luxury fashion and streetstyle up by double-digits. Luxury fashion shoppers are also more likely to be influenced by social media than online ads, brand name or peers.

Based on data from more than 300 million tweets by fashion customers, Twitter and Meltwater’s new report, ‘The Fashion Industry’s New Era,’ explores the macro and microtrends dominating the industry right now. Download this new report from Twitter and Meltwater to discover:

Sponsored by Meltwater.

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