For its tentpole Sunday night original programming block, Showtime has already seen streaming viewership begin to exceed linear viewership.
June 22, 2021
Showtime is trying to thread the needle between catering to its traditional pay-TV subscribers while appealing to streaming audiences. It's starting with a release from the ViacomCBS-owned, subscription-based TV network putting new episodes of “The L Word: Generation Q” on its streaming services two days before they air on linear TV. Read more below.
The return of in-person meetings for some vaccinated execs is more appealing that sitting in on another virtual conference. That’s not to say people won’t be attending Cannes but the excitement is more palpable for in-person business meetings, according to agency execs and industry observers.
Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories.
Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking’s trade-offs, IPG’s data and technology officer said in the latest episode of the Digiday Podcast.
Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast.
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