“Why should I budget for SEO?” Tips to help stakeholders invest in SEO
ClickZ Daily: December 01, 2021 |
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| Good morning! Nearly three-quarters of businesses choose to invest in SEO. If you aren’t one of them, consider this: for most businesses, SEO has a five percent conversion rate – significantly higher than email (3.9 percent), paid search (3.6 percent), or social media (1.9 percent). That’s an ROI you can’t ignore! However, securing and structuring budgets for SEO initiatives remains a struggle. So, when stakeholders often ask, “Why should we budget for SEO?” – here are some clear answers to help allocate capital for SEO and measure ROI. |
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Digital Marketing Victorious Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? |
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Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more |
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| | | Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
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| Advertising & Promotion Bruno Gralpois When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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