While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning. There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans. As demand for secondhand apparel rises, eBay needs to hold the line. The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. Our most-ready story this week:Google rolls out more tools for advertisers — including new formats for AI-generated search Other things to know about Submit your entries for the Digiday Awards and gain the opportunity to join the ranks of industry leaders like Disney, Priceline and more. Last chance to save is Friday, June 21. A tech stack isn’t an ad campaign — teams should remember they won’t immediately see results from an overhaul; it takes time. Read this new guide to learn the metrics and timeframes marketers need to determine if their tech is a success — or a bust. Sponsored by Klaviyo. Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. Sponsored by Adstra.
As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level.
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.
