Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.
| Big brands aren't buying back in, and there's more to it than executive discomfort with X's For You feed. Additional coverage: This week's Digiday+ Ad Tech Briefing looks at why companies would and wouldn’t want to buy a rising star in ad tech. In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business. Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year. Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media. Digiday has collated five charts to show how President Trump's latest tariffs will likely impact ad spend and platforms. Despite starting out as an anti-ad platform, BeReal is kicking off its U.S. ads business, at what might seem like the worst possible time to ask marketers for money — when budgets are tight and patience is tighter. Our most-read story this week: Former Substack creators say they’re earning more on new platforms that offer larger shares of subscription revenue From sister site, Modern Retail: The new playbook for marketing a Target or Walmart launch Other things to know about Showcase your company's dedication to important social causes like racial equality, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to secure the best rate on entries. Today is your last chance to enter the Future Leader Awards and nominate the next generation of leaders within your company. Don't miss this chance to boost morale, enhance retention and provide recognition to your top performers. A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. Sponsored by TeenVoice. | | |
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