Plus, the top trends from the Big Game
| | | | | | | | | | Super Bowl | | | | February 04, 2020 | | By Jameson Fleming |
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| | | What Porsche’s Super Bowl Ad Actually Means for Porsche | |
| | | | Year in and year out generally the same car brands run spots in America's biggest television event, often touting consistent messages about their brands. That's why Porsche has a fascinating, unique story to tell about why it chose 2020 to advertise in the Super Bowl for the first time since the 1990s. See, the market is changing—fast. Just today, Britain announced it's banning the sale of new gas, diesel and hybrid cars in 2035, five years earlier than it had planned. Evolving consumer demands left Porsche needing to make a splash with its first entry into the electric vehicle segment, the Taycan. The $150,900 car is just the first of many electric vehicle's Porsche will debut, as the brand will sink $6 billion into electromobility by 2022. Our brand guru Robert Klara, who has been tracking brands like Porsche across three decades, has a digital feature that explores the business behind Porsche's exhilarating Super Bowl ad. Read it here. | | | | | |
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