The Texas-based independent agency continues to grow its roster of clients after landing Nike’s media AOR business for North America.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. Additional coverage: Video views could guide marketers on where consumers will shop after watching content on social networks. For the holiday season, Sam's Club teamed up with Kevin Hart to help launch its ad in a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season. StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Download this report to learn how brands are utilizing affiliate and partner marketing in 2022 and the ways they plan to engage with the channel in 2023. Sponsored by Awin. Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. Sponsored by MNTN. | | |
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