Why OOH deserves a larger slot in your current media mix The uncertain landscape of advertising and the part out-of-home (OOH) will play in the digital future.
ClickZ Daily: Jan 31, 2023 |
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| Good morning, When factors such as privacy regulations are limiting the value of online advertising, how do you find smarter ways to maximize outcomes? Matthew O’Connor, CEO & Co-Founder of AdQuick, sheds light on the uncertain landscape of advertising and the part out-of-home (OOH) will play in the digital future. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Digital Advertising Matthew O’Connor Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts |
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Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. Read more |
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| Strategy Edward Coram James Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to stop greenwashing Read more |
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| SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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