| Happy Friday! Ideally, SMBs should leverage social media to connect with their community directly, using ads that target neighborhood hubs of people who gather virtually to share tips, recommendations, and ask for advice. There’s one unique social network that does this particularly well—Nextdoor, a neighborhood app that reaches over 270,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we’re focusing on how the platform fits into your overall SMBs social media strategy. Up next, Radhakrishnan Rajagopalan, Global head of customer success at Mindtree, accurately answers the burning question every marketer faces, “You’ve collected customer data, now what?” Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Kirsten Markson dissects the 3 most destructive mistakes marketers make with intent data. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
