Why mobile marketing matters in a stay-at-home world Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts.
ClickZ Daily: September 21, 2020 |
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| Happy Monday! As marketers struggle to reach customers in what is still a largely stay-at-home world, mobile marketing is as important as ever. Now is the time for marketers to take a closer look at mobile marketing, specifically SMS. Norman Guadagno, CMO of Acoustic, explains why mobile marketing should be an integral component of a brands’ marketing automation efforts. Speaking of automation, an IBM report shows that over 90% of outperforming organizations are considering AI adoption at en enterprise-level. From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Joydeep Bhattacharya shares top five ways ecommerce businesses are using AI to scale up their profits. Up next, if you’re looking to amp up your digital strategy and are looking for quality links from bloggers, social shares, deeper engagement? Intellifluence is offering 1 year of FREE access via a giveaway on AppSumo. Discover and collaborate with 90,000+ verified influencers (many thousands of which have active blogs), handling payments with ease. It’s a big-time and cost savings to manage on platform vs relying on cold outreach and potentially paying for links you might not get. With their Intellifluence Promise, bloggers only get their cash payouts after you’re satisfied that the work is complete. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Norman Guadagno Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. |
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AI & Automation Joydeep Bhattacharya From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways AI is benefiting ecommerce. Read more |
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| Digital Marketing Paula Skier With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if marketers act and advertise sensitively to these audiences’ current realities, finds Nielsen's automotive marketing report. Read more |
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| Digital Marketing Intellifluence Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read more |
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| Digital Leaders Harikrishna Kundariya A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Read more |
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| Maropost is a cloud-based marketing automation platform designed to maximize your revenues through multi-channel customer engagement. Read more |
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Content With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now |
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| Digital Advertising Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now |
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