Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
| For many media unions, the latest battleground is not the fight for wage increases or promotions: It’s the return to in-person work. All of this has been exacerbated by the recent wave of COVID-19 infections spurred by the omicron variant. Read more below. Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates. This week's Digiday+ Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation. Media optimization has compensated for lackluster creativity online for years. Some advertisers worry that’s increasingly not possible. Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising. More in this Digiday+ research. After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app. From our sister site, WorkLife: Brainwaves are affected by hybrid learning. Employers should take note in re-designing offices and working setups. More and more job listings are requiring vaccinations as part of the conditions for employment. Other things to know about Last chance to join us for the Digiday Media CMO Summit on January 25-26. We will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. With subscription streaming TV giants focusing on producing original content, independent content creators are turning to FAST platforms to reach audiences. Sponsored by DistroScale. With the impending rollout of Google’s Core Web Vitals, all teams now need to understand how their site ranks. This guide highlights what they’re doing to coordinate performance and UX. Sponsored by Arc XP. | | |
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