| Publishers like Bleacher Report's House of Highlights are increasingly turning to YouTube rather than Facebook to reach their core audience. Here's why. "A three-dimensional chess relationship": Selling advertising has become more complicated and now involves multiple parts of a media organization. From Digiday magazine: Turner CEO John Martin talks about the company's evolution, publishers' relationship with the tech giants, media consolidation and more in this Q&A. "When you control platforms and take them out, trust in journalism is actually high." Heather Dietrick, CEO at The Daily Beast, argues that the public's trust in platforms has declined and more in the latest Digiday Podcast. A poll of Digiday+ members found that 69 percent believe brands should handle their media buying internally. Subscribe to Digiday+ to learn about the challenges of moving these efforts in-house. Apply for a complimentary pass to join us at the Digiday AI Marketing Summit, taking place from April 11 to 13, where we will discuss how marketers can understand and use artificial intelligence to stretch their marketing dollars further. Marketing executives - apply today. |
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| Tim Peterson Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. |
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| Lucia Moses Publishers are trying to move to a consultative approach to selling ads, but some sellers are still wedded to old ways. |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Sahil Patel John Martin is going beyond TV, betting Turner’s big media brands like CNN will travel across many platforms. |
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| Aditi Sangal "[The Facebook news feed change] is an opportunity to fill void that other publishers were taking up by playing the algorithm.” |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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