| Good morning, Marketer, how good is your marketing roadmap? Today, contributor Tim Parkin shares the power of insights. Theyâre the patterns marketers depend on, and theyâre unique to your business and customers. Insights drawn from data and experimentation help build a solid roadmap for your marketing plan while leaving room for creative breakthroughs. Also today, take a look at the ecommerce trends weâre watching for next weekâs Prime Day. Many consumers are flexible with how they research and shop for deals. Thatâs why Amazon competitors like Target and Walmart have jumped in on the action and expanded their promotions to court hybrid shoppers. As your consumersâ behaviors change, so should your roadmap. Insights make this happen. Chris Wood,
Editor | 