Why marketers need both rule-based and machine learning-based personalization

Happy Monday,

Today we have Yaniv Navot, VP of Global Marketing at Dynamic Yield, exploring how marketers can combine human decision making with machine learning and automation to deliver optimal results, quicker and more effectively.

He writes: The symbiosis of rule-based and machine learning-based personalization provides the best approach for brands to control critical aspects of the customer journey while serving bespoke experiences to key audiences.

Also Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z.

“Leveraging a growth mindset with a data driven approach is the best way to optimize any successful influencer campaign,” says Lomit.