Also: The EU's new antitrust case against Google As FaZe Clan’s controversies become more visible, some marketers are advising large brands to steer clear of the organization.
| As FaZe Clan’s controversies become more visible, some marketers are advising large brands to steer clear of the organization. Additional coverage: With yet another antitrust case filed against Google, the European Union has made its first official suggestion to potentially break up the giant’s massive adtech business. Publishers are preparing for a jam-packed trip to Cannes, France next week with the primary goal being to turn in-person meetings into ad revenue. More in this Digiday+ Media Briefing. Digiday spoke to both current and former Washington Post employees to hear what they want from their next CEO. Refinery29’s upcoming livestream is notable because it's the first live shopping event on Twitch to be administered by a third-party group. Having made a strong imprint on CES and Cannes Lions, Michael Kassan will become chairman of Beyond Ordinary Events, the organization behind the inaugural Possible conference. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about Marketers are finding ways to improve their CTV optimizations via A/B testing, deploying multiple versions of creative and monitoring how target audiences respond to the ads in real-time. Sponsored by MNTN. Impression-based buying has become a cornerstone of media planning for auto brands looking to reach connected consumers. Sponsored by DISH Media. Your last chance to enter the Digiday Technology Awards is next Friday, June 23. Don't miss this opportunity to put your tech in front of our judges from Adobe, Forbes, Imagination and many more. | | |
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