| | Why automotive manufacturers are struggling to crack online sales
At a conference last month, Volvo Deputy CEO Bjorn Annwall spoke about the difficulty for car makers in conducting vehicle sales entirely online – revealing that the company had abandoned its ambitious target of completing half of global vehicle transactions online by 2025.
When asked how many private customers at Volvo conduct their entire transaction online, Annwall frankly admitted that the figure was “zero percent” – adding that one difficulty with online sales targets was defining exactly what constitutes an online sale.
“It’s very hard to stream a car to the customer,” he added. “It’s a physical product […] They need to go get this somewhere.” |
The future of AI search / The latest from the martech landscape / AI in commerce
Register for Digital Shift, 9am and 4pm GMT, 25th July 2024
Join industry expert Neil Perkin to discuss:- the implications of the increasing integration of AI in the search experience;
- the latest research into the marketing technology landscape;
- and the latest brand examples of applying AI in the digital commerce journey to drive value and conversion.
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LeMieux achieves 38% growth with paid social campaign targeting US audience
Case Study of the Month: The equestrian wear brand partnered with Nest Commerce for its international expansion, developing a full-funnel strategy that targeted potential customers with high purchase intent. |
Shopify’s Benjamin Lang on his favourite retail experiences, AI, and lessons from sport
Benjamin Lang is Head of Partnerships for Northern Europe at Shopify, having joined the business in 2022 from his previous role at payment service provider Mollie.
Alongside his career, he spent 13 years as an elite rower, representing France at the Rio Olympic Games in 2016 and attending the Beijing Olympic Games 2008 as part of the squad.
We caught up with Lang to hear about the state of ecommerce, how Shopify is supporting merchants, and about the parallels between elite sport and skills in business. |
Fast Track to Digital Marketing: Next intake, September 17th
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned . |
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| Digital Shift: AI in commerce and the latest from the martech landscape
July 25th, 9am & 4pm GMT
Join industry expert Neil Perkin as he looks at the latest brand examples of applying AI in the digital commerce journey in ways that drive value and conversion. |
The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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Ecommerce Retention: Turning Buyers into Loyalists (6 courses)
Keeping a customer is far cheaper than attracting a new one. Moreover, your data on known customers increases as the relationship matures, leading to higher relevance and revenue.
Course 1: Introduction to Ecommerce Retention
Course 2: Retaining Customers with First Party Data
Course 3: The Power of Personas and Successful Segmentation
Course 4: Leveraging Broadcast and Automated Email
Course 5: The Importance of Personalisation
Course 6: Maximising the Impact of Customer Feedback |
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London, SE1 7ND, UK
 +44 20 7970 4322 | | Econsultancy New York
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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