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Why Interactive Ads Are Becoming the Norm for Streaming Platforms Finding ways to keep viewers engaged By Sami Main Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads... Read more » |
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Promoted Content by Nielsen | |
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Elisabeth Moss, Rob Lowe and Other TV Stars Reminisce About Their Most Memorable Ads Excedrin, Pabst Blue Ribbon and AOL spots gave them an early boost By Jason Lynch Long before Elisabeth Moss, Chris O'Donnell and Patricia Heaton were big TV stars--and they were either looking to break into the business or pay the bills until their next big part came along--they relied on commercial gigs to keep them going. As part of an recurring series, Adweek has asked TV personalities like Andy Samberg,... Read more » |
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Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s Campaign also uses Google, but not like Burger King did By Tim Nudd McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about... Read more » |
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People on Twitter Have Mixed Emotions About Netflix’s 13 Reasons Why Series centers around bullying and a teen's suicide By Sami Main 13 Reasons Why, one of Netflix's latest original series, is a teen drama for a new generation. Focusing on a teenage girl's suicide and the circumstances that led to her decision, 13 Reasons Why is comprised of 13 hour-long episodes, and some fans are already asking for a second season. The first season debuted on... Read more » |
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Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience Blends linear and digital viewing for a curated TV experience By Sami Main Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform's upfront presentation this year expands on announcements the network made in 2016 and is based on much of what it learned in the past year. The network formerly known as ABC... Read more » |
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Complex Networks Is Emphasizing Its Pivot Toward Video Production to Its Advertisers 6 key brands are producing short- and long-form video By Sami Main After Verizon Communications Inc. and Hearst Corp. (Verizon Hearst Media Partners) acquired Complex Networks last year, Complex finally had the funds to fully invest in its video products--and gained the go90 platform for video distribution. Complex wants to explain to advertisers about its plan for its core set of networks/brands and its full commitment to... Read more » |
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For Some Networks, Bigger Is Actually Better at the Upfronts A+E and AMC reverse course on their downsized productions By Jason Lynch Over the past couple years, several media companies have scrapped their lavish annual upfront events, opting for more intimate, and far less expensive, dinners and meetings with individual agencies. Discovery Communications, AMC Networks and A+E Networks--joined this year by Viacom (for more on that company's upfront strategy, go to page 14)--decided that when it came... Read more » |
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